UPLIFTING
NEWS

Marketing is so important that no business venture can survive without it. But come to think of it, what is marketing? Marketing refers to those activities carried out by a business venture to promote their product or services traditionally or otherwise. Any marketing endeavor aims to create awareness and get potential customers to choose a company’s product or service over its competitors. Over the years, marketing has evolved from what it used to be. When once there were only print media houses to promote a brand’s product or services, the advent of television and the internet changed the game. Now brands have a wide variety of marketing methods to choose from.